~ STAGING FAQ'S ~
Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades. These days due to HGTV home buyers have an "expectation" and are willing to pay quite a bit more for a home that is "model home" looking.
What is professional staging?
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.
How much does it cost?
For as little as a couple hundred dollars you can have a detailed list of what you can do to maximize the value of your home! As far as having your home staged by a professional home stager, prices vary depending on the extent you desire the home will be staged.
The housing market is good, so why do I need to stage?
Why can't I just stage my own home?
Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of the flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.
Per Barb Schwarz, a home staging pioneer; "The way you live in your home and the way you market and sell your home are two completely different things."
Can't home buyers use their imagination and look past my decor or empty rooms?
Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price. In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns.
"Buyers only know what they see, not what it's going to be."
This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.
" Alot of times, people don't know what they want until you show it to them."
Did you know?
HSR CERTIFIED PROFESSIONAL HOME STAGERS GENUINELY AVERAGE AROUND 10% MORE BACK ON INVESTMENTS FOR THEIR CLIENTS
PRICE IS WHAT YOU PAY, VALUE IS WHAT YOU GET,
Check out the video below for more examples on why is it so important to stage homes!
"The investment of staging in your home is far less than a price reduction on your home!"